General social media and Internet stats 40 % of accounts and 8% of messages on social media sites are spam 91% of online adults use social media regularly YouTube users watch more than 3 billion hours of video per month About 1 in 3 blogger are moms/mums (had to cater to both our American and British/AU audience there J) (source: Hubspot) There are more devices connected to the Internet than there are people on Earth (source: AllTwitter) 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks 83% of people believe platforms like Twitter and Facebook help them make new friends 25% of people believe social networks have boosted their confidence 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter) Every minute of the day: 100,000 tweets are sent 684,478 pieces of content are shared on Facebook 2 million search queries are made on google 48 hours of video are uploaded to YouTube 47,000 apps are downloaded from the App Store 3,600 photos are shared on Instagram 571 websites are created $272,000 is spent by consumers online (source: AllTwitter) Internet users spend 22.5% of their online time social networking The web contains more than 8 billion pages There are more than 2.27 billion people online (doubled since 2007) 70% of adult social networkers shop online 53% of active adult social networkers follow a brand 80% of active internet users visit social networks and blogs (Source: AllTwitter) Almost 8 new people come onto the internet every second 79% of online shoppers spend 50% of their online shopping time researching products the average budget spent on blogs and social media has almost tripled in 3 years 57% of marketers acquired customers via blogging 44% acquired customers via Twitt