Hollister Co. was established in 1922 by John M. Hollister and was launched in July of 2000 by Michael S. Jeffries. The ages that Hollister sale was targeting was within the ages of 14 to 18 and the brand was actually named as the second most shopped clothing brands in the United States. Hollister Co. is actually an American brand by the brand Abercrombie & Fitch. The brand had a very psuedo-history, as they wanted to give feeling and meaning to John M. Hollister.