e-Pharmacy model: Myths and Misconceptions

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Posted on 10-May-2019 12:30
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One of the most progressive technology models, which have evolved over the most couple of years, is tele-medicine that has empowered accessibility to the best doctors at the tap of a button. Another recent innovation that has situated itself as an appealing model in the healthcare space is e-pharmacy store. However, the question is, if this model is digging in for the long haul?

Today, the health space is totally ruled by different intermediaries/ middlemen, many of whom take advantage of the fact that buyers don’t have the data available to them. Therefore, they are forced to pursue blindly. An educated consumer will change the game,"" says Prashant Tandon, co-founder and managing director of 1mg.com.

What is e-pharmacy: Myths and Misconceptions
Extensively three models of e-pharmacy/online pharmacy exist in the market today. It is very important to know the difference between these three on the grounds that frequently people misunderstand one with the other.

● Organized e-pharmacy
○ There are two models which work in this category. One is a commercial place model where a technology company associates neighborhood licensed pharmacies to the end customers. Other is an inventory-based model where e-pharmacy is an online service of an offline authorized pharmacy.

● Non-organized e-pharmacy
○ In this model, doctor-prescribed medications are ordered with no validated prescription. There is no check on the validity of the order because of the absence of qualified drug specialists. Additionally, inappropriate record keeping and no audit is a noteworthy area of concern.

● The illegal international exchange through online pharmacy store
○ In this model, medications are dispatched across the international borders with no prescription and approval from the concerned authorities.

These three models have been misunderstood and utilized reciprocally. There is an absence of cl

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