What is Pay Per Click in Digital Marketing and How Does it Work

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Posted on 4-Mar-2024 7:13
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Pay per click (PPC) is a targeted advertising model in digital marketing where advertisers pay a fee every time their ad is clicked. This is a way of organically earning visits to your site rather than purchasing them. In PPC campaigns, advertisers bid on specific keywords relevant to their target audience. When users search for those keywords on search engines, ads appear prominently. The cost of each click is determined through a bidding process, where the advertiser willing to pay the most for a click gets their ad displayed. PPC is highly measurable, allowing advertisers to track the effectiveness of their campaigns in real time. The success of a Pay per click campaign depends on keyword selection, ad creative and a well-optimized landing page. It provides businesses with a direct and efficient means to drive targeted traffic and achieve specific marketing goals. For more information visit our site https://techeorsolutions.com/digital-marketing-company/

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